Sascha Bader is the founder of knoows bringing with him over 30 years of experience in the digital world. He is a seasoned architect of digital strategies, with particular expertise in e-commerce, omnichannel, CRM, and digital product management.
As Vice President E-Commerce & Omnichannel International, he played a key role in driving the digital transformation of the Deichmann Group – applying his international leadership experience effectively at executive level.
Prior to that, Sascha held senior management roles at Ochsner Sport AG and served as Head of eBusiness at Liechtensteinische Post AG, where he was responsible for major digitalisation initiatives at top management level. He also brings a strong background in consulting – gained, among other roles, during his time as a Senior Consultant at UNIC.
His expertise spans a wide range of sectors from retail and the textile industry to manufacturing, life sciences, and startups. As a trusted sparring partner to the C-level and a strong ally to product teams, Sascha brings exactly what’s needed for successful digital transformation: strategic thinking, technical depth, and the ability to get things done. Whether it’s digital platforms, customer experience, UX/UI or complex IT projects, Sascha goes beyond conventional thinking.
Clients value his clear-sightedness, hands-on approach, and his readiness to go the extra mile. Off duty, Sascha still takes the road less travelled – whether it’s tackling mountain bike trails in summer or snowboarding in the Grisons Alps in winter, he thrives on a challenge. As a keynote speaker, he shares his passion for progress, innovation, and leadership.
Andreas Wüthrich is the founder and board member of knoows with over 25 years of deep-rooted experience in e-commerce and digital transformation.
As Chief Digital Officer and member of the Executive Board at Migros Fachmarkt AG, he was responsible for the company’s digital strategy and transformation. His remit included full ownership of the e-commerce and omnichannel business – from corporate planning and growth strategy to the underlying technological infrastructure.
Andreas' career has been shaped by senior leadership roles: as Head of Digital Commerce at Swisscom, Head of Digital Commerce Consulting at Post Logistics AG, and over a decade of responsibility at Dosenbach-Ochsner AG – including as Head of Omnichannel. Few understand the challenges and opportunities of digital commerce as well as he does.
He approaches digital transformation with a holistic mindset – from strategic direction and technical architecture to building high-performing teams and future-ready system landscapes. His Executive MBA in Digital Transformation underlines his deep expertise in digitalisation, marketing, and technological excellence.
Andreas understands how to translate vision into action. He builds the bridge between strategy and operational delivery – and guides organisations safely through every hurdle. He finds balance in his personal life through sport, particularly tennis, road cycling and football, and draws fresh energy for his visionary work from travelling and time with his family.
What makes us
different
We don’t think in tools – we think in business cases. With leadership experience in the digital world, we know what matters most: commercial success. We look beyond borders, draw international inspiration, and combine strategic foresight with practical execution.
Our clients benefit from tailored solutions that are creatively conceived, economically sound, and built to last. We deliver strategies that work – and investments that pay off.
We believe in progress, enjoy smart solutions, and stay at the forefront of change – always with a clear focus on user experience and long-term impact.
What we
value
Honesty. We say it straight. Our advice is built on solid insights, honest feedback, and open conversations. For us, innovation isn’t a buzzword – it’s a means to lasting economic growth.
Quality. Excellence is our standard. With proven methods, a high-performing team, and a strong network, we deliver outstanding results.
Reliability. We deliver. No empty promises, no theoretical fluff – just measurable success. We take responsibility and create real value for our clients.
Flexibility. Experience meets openness. We challenge assumptions, think differently, and adapt. Because real innovation only happens when rigid structures are broken.
Courage. We’re not afraid to explore new paths or look beyond (national) borders to secure business success. We stay ahead of the curve.
Do our values align with yours?
Then we’re the right partner for you.